If you haven’t read Razor’s Edge, it’s a free book available on this very topic (download your copy here). It goes into a lot more detail.
But since you are reading this now, we’d like to share with you how you can start reviewing and digitising your business for 2021.
Most people think to digitise a business you have to have mounts of knowledge on technology, AI and global innovation trends. Technology is important but not nearly as much as you think; and that’s good news for most businesses. When it comes to transformative change its almost always 30% systems, 70% people.
Surprisingly the take home message is to focus on just 3 core meta-aspects: Systems, People, Processes
1. Systems – the equipment, tools and technology which multiple your businesses ability to create value. Software, reporting, websites, design tools, POS, CRM, Spreadsheets, forms/documents.
2. People – could be your staff, clients, and suppliers or just be you if you are just starting out. They are the ones doing the work and the ones you are going to have to rely on to create more value for your customers
3. Processes – are where the magic happens. Synergising people and systems together, processes are where all the value gets created for your customers; and where you make your money.
Whether you are a large enterprise, a SME or a sole trader there are several things you can start doing right now to get started on the road to the digital future. And none of them involve setting a up a social media account. With the 3 meta-aspects from above in mind jump into our 3 Point Review:
1. Review your Systems.
List out all the systems you have or want to have. Give them a frank appraisal. Are they working for your business? Trust your gut on this. If you have a big team then gather your staff and get them to do this with you. Everyone loves to beat up on a system. Once you are done lambasting them ask yourself and your team which ones they need to work to deliver the product. Remember these systems multiply your team’s ability to satisfy your customers. They should work for you, not the other way around.
2. Power up your People
You and your team are your powerhouses, you need to be geared up to generate value and earn your business money. Do they have the training and support they need? Most importantly though, are they in the right mindset. Sit down with some of them and start doing some bluesky planning sessions on. Build a roadmap to get from where you are to where you want to be. Getting them engaged early on the process builds buy in and gets them onside and turns them into advocates for transformational change.
3. Perfect your Processes
Having people and systems work together is a beautiful thing. But unfortunately, as digital systems improve so most people become jaded and either become button pushers with no real idea of what they are doing or they end up creating their own workaround systems which waylay your business. Work with your team to see the systems and changes around them and powerful. Set up process review checkpoints. Include them in reoccurring meetings to embed them as a part of how you do business.
Wow that was quite a chunk to process but hopefully will give you better idea of how to start digitizing your business for 2021. COVID be damned.
If you have any thoughts or questions feel free to flick me a message or email.